Canadian dog stars in real life 'Where's Waldo'

[View the story "Canadian dog stars in real life 'Where's Waldo'" on Storify]

Storified by CBC News Community· Fri, Jan 11 2013 14:32:01

#foggymorning #northernontarioandrewknapp

A 4-year-old border collie from Northern Ontario is making his mark on the web this week, giving people all over the world a reason to smile, laugh, and reach for their glasses.

I created a website so you can find momo from your office or arboretum. findmomo.tumblr.comandrewknapp

The "Find Momo" project was created by visual artist Andrew Knapp as a fun way to document his pet's quirky habit of concealing himself during playtime.

"He started it completely on his own," Knapp told CBC News. "Every time I throw a stick, he runs into the forest and hepops his head out. Sometimes, I can't see him at all until after I throw it."

#findmomoAndrew Knapp

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#findmomo Andrew Knapp

Knapp started taking photos of Momo hiding with his iPhone to share on Instagram with the hashtag #findmomo. Eventually, he opened up a Tumblr blog to archive their best shots.

find momomomo is hiding in every one of these photos.

Dearest @elatedalyne... We love out matching tuques. Thanks for the early Christmas gifts.andrewknapp

At first, Knapp took his photos during Momo's daily walks in an around Sudbury, but as the series grew in popularity the pair started looking for more interesting places to hide.

"Now if I'm driving with him and I see a coolplace, I'll stop," Knapp said, noting that on a recent road trip Momo was photographed as far away as Iowa.

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"I can imagine entire families sitting around the computer looking for Momo," wrote blogger Gabrielle Blair from Normandy, France. "It's like Where's Waldo, but instead of a be-spectacled wanderer with a peppermint striped shirt, it's the most obedient Australian shepherd ever."

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#FindMomo is drawing comparisons to the classic Children's book series "Where's Waldo" online, but while Knapp says he enjoyed reading the Waldo books as a child, he didn't base his project on them.

Where's Waldo for the Instragram Age (and for dog lovers). http://findmomo.tumblr.comhogepodge

Find waldo version chien, beau Tumblr : find momo http://bit.ly/WDQhKfThoma Daneau

"Where's Momo?" - the canine version of "Where's Waldo?" http://findmomo.tumblr.com/ #AWWJoanne Wong

Forget "Where's Waldo?" - let us introduce you to "Find Momo", a canine version of Where's Waldo! http://fb.me/1LiQ20EZlWag Club

Where's Waldo, but with a dog. http://p-bu.mp/odaPhilip Bump

"maddie on things" + "where's waldo" = #FindMomo http://instagram.com/andrewknapp /lurve this....Josh Copeland

Others compare Momo to another famous canine of Instagram, Maddie of Maddie on Things.

"I love Maddie," says Knapp, noting that he uses the same Instagram filter as Maddie's owner Theron Humphrey -- Valencia.

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Like Maddie, Momo also has a book of photos dedicated to him, though it's not for sale just yet.

"Everyone from the get go was telling me to make a book orwhatever," Knapp said. "My intention was to make a book for my nieces and nephewsfor Christmas, which I did.I gave a few to my friends too."

Meanwhile at @cafepetitgateau, Momo is becoming increasingly famous. I'm practically serving as his PR pro, @andrewknapp! #findmomoHilary Duff

#FindMomo The Book. Thanks @andrewknapp. I won't tell anyone.Christian Pelletier

Can you find Momo?

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