Tamagotchi app thrills nostalgic twenty-somethings

[View the story "Tamagotchi app targets nostalgic twenty-somethings" on Storify]

Storified by CBC News Community· Fri, Feb 15 2013 13:54:07

Komonews

 To those who grew up in the 1990s, a Tamagotchi is morethan a toy - it's a cultural icon, a symbol of childhood, and one of the firstpersonal mobile electronic devices ever owned.

I thought I had lost it forever but it's still here #lol #tamagotchi #games #90sjessicacipo

das waren noch die wahren Spielzeuge #GameBoy #TamagotchiDownload

Found my old tamagotchis....excuse me while I revert to a seven year old. #tamagotchi #childhood #sopumpedSarah Oldfield

It's fitting, then, that 16 years after itsheyday in North America, Tamagotchi is surging back into the pockets of thosewho once loved it most - this time, as a smartphone app.

Designtaxi

Taking its inspiration directly from BandaiCo's original toy, Tamagotch L.i.f.e -- Love Is Fun Everyone -- recreates the experience of growing andcaring for your own virtual pet. 

The app's "Toy Mode" features a to-scale representation ofthe egg-shaped plastic case found in so many backpacks circa 1996 while the"app mode" brings the pet's environment fullscreen.

#tamagotchi #note2 #childhood #hatersgonnahate #instadailychris_tke

Both modes task the user with feeding,disciplining and playing with their tiny pocket creature. Much like theoriginal toy, the way a user interacts with a Tamagotchi shapes how it grows,evolves and / or dies.

I just killed my tamagotchi. #1hourold #badparenting #tamagotchiCamilo

Sync Beatz Entertainment, which licensed Tamagotchi from Japan's Bandai Co., told the Associated Press that the app's target audience is 22- to 29-year-olds who carried the original Tamagotchi toys to school in the late '90s.

"It's like comfort food," said the company's chief communications officer Barry Stagg. "I think Tamagotchi brings back good memories."

The feedback online so far proves that he's right.

There is a Tamagotchi app. Excuse while I go spend endless hours on my phone. #90sgirl #childhoodStephanie Caminero

That fantastic moment when you find out that Tamagotchi is now an app. My life is made.Drew Ricci

Almost 23 years old and I've spent most of today yelling at my tamagotchi. I'M AN ADULT.Melissa

Had to put a crappy instagram filter on this because I am so excited. Yay! And It's freeeeeee! One of my favorite parts of my childhood. #TamagotchiHaley Collentro

The company promises that Tamagotchi L.i.f.e will be available to iPhone users soon, but as for now the app is exclusive to Android devices.

YOU FINALLY RELEASED A TAMAGOTCHI APP BUT ITS ONLY AVAILABLE ON ANDROID?!?!?! GOD WHY HAVE YOU FORSAKEN ME?!?!Philip DeFranco

Fortunately for manufacturers of Android smartphones, The pull of this particular app is so strong it's got some people reconsidering their choice of operating system.

Tamagotchi is back! This might be the only reason for me to want an Android phone. mid-to-late 90's rule.Alvin Louis

Almost makes me want to make the switch to Android.... RT @mashable Tamagotchi Comes Back to Your Pocket -- on Android http://ow.ly/hJ61hMelissa Joaquin

I'm all ready for a new iPhone tomorrow, but then I see this is only on android? Maybe it's worth the wait....http://bit.ly/YkycnjMJ Slaby

The only reason I would want an android atm is because of the new tamagotchi app :)Erika Punsalan

Others are rejecting the newfangled digital version of their childhood pocket pet altogether.

the #tamagotchi #app is for posers. I'm old school tamagotchi. get on my level! #me #tattoos #og #android #originalAnthony Pena

But those who've downloaded the app are taking full advantage of the technological advances since 1996, screenshotting photos of their pets' projects and Tweeting what they once might have shouted on an elementary school playground.

Waiting for my #Tamagotchi to hatch (:Kat Thongsamouth

why has my tamagotchi not gotten hungry even a little evermom

My tamagotchi is mad at me http://twitpic.com/c404jlGeekyLyndsay

Took less than a day for my tamagotchi to die. Rest in peace broDuncan Tennant

MY TAMAGOTCHI DIED BECAUSE I TURNED OFF NOTIFICATIONS ;_; #depressed #FirstWorldProblems #TamagotchilifeJake Andreøli

So... my tamagotchi is underweight and Jon's is severely obese at 99oz... http://pic.twitter.com/hUus1CgkPrincessAnbaa

So, how do I discipline my tamagotchi?Sparky

Atleast my tamagotchi loves me..allie

Got my tamagotchi but I should sleep now. Night people. I love you Yanin! http://pic.twitter.com/JTrTFr5Imikhailclair

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