New beer-flavoured jelly beans 'clean, crisp, mildly bready'

Written By Unknown on Jumat, 24 Januari 2014 | 22.56

If you've ever had a craving for candy with a more grown-up punch, you're in luck  Jelly Belly, the California company known for their creative confections, has just introduced beer-flavoured jelly beans.

The Hefeweizen-inspired ale flavour, which will be in stores worldwide early this year, took three years to perfect, according to a company release.

The flavour profile is described as "clean with notes of wheat and a touch of sweetness," and the aroma is "mildly bready."

Jelly Belly beer logo

Jelly Belly's new draft beer-flavoured jelly beans have 'notes of wheat and a touch of sweetness,' the company said.

Beer connoisseurs, who have reportedly been requesting the flavour for decades, will appreciate "the effervescent and crisp flavor ... packed in a golden jelly bean with an iridescent finish," the release reads.

"Anyone who enjoys a good, cold beer will enjoy Draft Beer Jelly Belly beans for the simple fact that it tastes just as you'd imagine," said Rob Swaigen, vice-president of marketing for Jelly Belly.

But if you were hoping to get tipsy, you're better off having a couple of pints — the jelly beans are alcohol-free.

Jelly Belly is also offering up recipe ideas for "beer cocktail" jelly bean flavours. For a beer sangria, pop two draft beer beans and one peach bean into your mouth, then chew. For a Michelada, combine two draft beer beans, one lemon lime bean and one Tabasco bean.

The 145-year-old candy company is known for its wacky and inventive — albeit not always delicious — flavours, including buttered popcorn, dirt, rotten egg and vomit.


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