An ad by the Downtown Halifax Business Commission is basking in its international attention — bad facial hair and all.
The spot called "date night" drops the viewer back in 1980s and the world of VHS dating videos.
It launched in February and features a collection of potential suitors making their pitch.
"If you don't believe in love at first sight, let me reintroduce myself," says one man.
"I love women and I am a love machine, to be honest with ya," says another while a synth riff plays in the background.
The spot ends with the tagline: "Finding the right date is hard. The rest we've made easy" and advertises a date night package in the city.
Brenden Sommerhalder, director of communications and marketing, says the attention is more than they could have hoped for.
He says "Haligonians really, really connected with" it and began commenting on the video and sharing it.
Since then it's gotten a second wind and garnered international attention.
Recently, the general interest site Mashable published the article "Halifax's ad for 'date night' is utterly horrifying."
"Advertising, at least in theory, is supposed to stimulate a consumer's desire for a product or service or at least elevate one's opinion," wrote business and marketing editor Todd Wasserman.
"I love women and I am a love machine, to be honest with ya," says this man in the video. (YouTube)
"The Downtown Halifax Business Commission either didn't get the memo or is pulling off some crazy mental jujitsu here."
Sommerhalder says the "tongue-in-cheek ad" is giving downtown Halifax more attention than "they could have hoped for."
"It shows downtown Halifax is vibrant, humours and don't take ourselves too overly seriously," he says.
The challenge was trying to appeal to two generations.
"People who remember the VHS dating and swapping because they actually lived it, they see this video as a bit of humourous nostalgia. The younger people, millennials and the like, see this as something irresistible even if they don't remember it. They see the 80s as a throwback."
Originally they were going to use actual old VHS date tapes, but instead hired actors to deliver the lines.
"We really tried to emulate the feel of those 80s video and the awkwardness you could sometimes find within them."
Sommerhalder says there are plans to expand the ad.
"It would be criminal to rob the world of [characters] Big D and Connie in the future."
It's been viewed more than 90,000 times on YouTube.
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